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A Guide to Online Reputation Management: How to Fortify Your Online Presence Kindle Edition

by David Wiseman (Author), Solomon Shlomo Wiesen (Author) Format: Kindle Edition
3.9 3.9 out of 5 stars 9 ratings
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Just imagine: you spend years of hard work, money, and effort into building up a business and a sterling reputation, and then all of a sudden it comes crashing down due to one bad customer review.

Reputation management in the year 2020 is more important than ever.

Small and medium sized businesses are extremely susceptible to this, as they rely on customer reviews.

Individuals are also at risk when it comes to online reputation management: have you Googled your name recently? If not, you have no idea what will others see when they search for you online.
Do you have any old Tweets which could come back to haunt you? Is your name connected to any negative press in news stories? Is there someone else out there with the same name as you who could infect your search results?

All of these questions are scary, because neglecting them can lead to catastrophic results.

In our book, A Guide to Online Reputation Management: How to Fortify Your Online Presence, we discuss the core tenets of how to manage your online reputation.

Our online reputation management strategy is to be proactive: don’t want until the crisis hits, but rather fortify your online presence via your own website, social profiles, and review monitoring. With our method, your business or identity will be much more protected when the crisis hits.

An online reputation crisis can hit a business or individual in any number of ways: a negative Yelp review, an angry customer Tweet, a 1 star review on a Facebook business page, or even a negative regional news story. Every one of these, no matter how trivial each might seem, has the potential to destroy a reputation and capsize a business.

However, much of the devastating effects of negative online reputation can be minimal and in some cases erased completely: so long as you take proactive measures before the crisis hits.

Our book is both a broad take on online reputation management strategy and theories, as well as a specific guide on how to dive into the internet and work on your online reputation.

A Guide to Online Reputation Management: How to Fortify Your Online Presence can be extraordinarily helpful for everyone: business owners who don’t understand their web presence, as well as seasoned PR and SEO consultants who are looking to stay ahead of reputation management curve. Understanding how search engines work, and how they display your brand, is important for protecting your brand before crisis management mode hits.

Don’t wait for the crisis to hit – be proactive with your online reputation strategy and use our guide to ensure that your online reputation stays intact and remains positive.
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  1. Print length
    98 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    September 6, 2020
  5. File size
    6912 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
  9. See all details
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Product details

  • ASIN ‏ : ‎ B08HM8YHWQ
  • Publication date ‏ : ‎ September 6, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6912 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 98 pages
  • Customer Reviews:
    3.9 3.9 out of 5 stars 9 ratings

About the authors

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Previous page
  1. David Wiseman

    David Wiseman

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    Full content visible, double tap to read brief content.

    David Wiseman moved to Israel from Australia in the 2000s. He now lives in Jerusalem with his wife and three children. For the last 15 years he has worked in the hi-tech industry. He is the founder of popular Facebook page, Follow Team Israel.

    In his spare time he likes to do jigsaw puzzles and watch Hamilton.

    See more on the author's page
  2. Solomon Shlomo Wiesen

    Solomon Shlomo Wiesen

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    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read author blogs and more

    See more on the author's page
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Customer reviews

3.9 out of 5 stars
3.9 out of 5
9 global ratings

Top reviews from the United States

judah r.
5.0 out of 5 stars Great read for anyone looking to better understand reputation management!
Reviewed in the United States on September 9, 2020
Verified Purchase
Great read. Highly recommend for anyone looking to better understand reputation management in 2020 and how to best control what other's see/find about you online. Authors do a great job of keeping everything short and concise, in an easy to digest way. They also provide great case studies and real world examples to back up their claims.
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HW
5.0 out of 5 stars Great read
Reviewed in the United States on September 10, 2020
Verified Purchase
I just bought this book and finished it in under 2 days - great guide for all things related to online reputation management. Learned a lot, and have a greater understanding of search engines. Highly recommended reading and great case studies!
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Stories to Inspire
5.0 out of 5 stars This book is a gold mine!
Reviewed in the United States on September 9, 2020
Verified Purchase
I was looking for a book on reputation management to help me manage my online reputation. This book was a GOLD MINE. As a business owner I do not have time to manage 100 different social media profiles or hire a PR firm. But after reading this quick 100 pager, I have a much greater grasp on my online presence, and with just a few adjustments I was able to keep my online reputation just the way I like it. A++ for this guide!
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E
5.0 out of 5 stars More important than ever
Reviewed in the United States on September 8, 2020
I received an advance copy of this book and finished it in one sitting. The length is economical and saves the reader from going through pages of unrelated content.

A quick online audit of my business brought up some surprising results. This book taught me how to regain control over my reputation and gave me the skills I need to deal with issues as they arise.
One person found this helpful
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Karen
5.0 out of 5 stars Excellent Overview of the Need for Reputation Management
Reviewed in the United States on September 15, 2020
Easy to read and informative, this book provides a broad overview of the importance of reputation management with excellent real-life examples.
One person found this helpful
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DeeAnn Gorman
5.0 out of 5 stars Excellent
Reviewed in the United States on March 20, 2024
Verified Purchase
I particularly appreciated the practical examples and case studies included throughout the book. These real-life scenarios help readers understand how online reputation management applies to various situations and industries, making the concepts more relatable and actionable. Additionally, the author offers helpful tips and action items at the end of each chapter, allowing readers to immediately apply what they've learned.
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Top reviews from other countries

mallorka28
3.0 out of 5 stars Basic but cheap
Reviewed in Spain on February 8, 2022
Verified Purchase
It's not the Bible of ORM and nothing you could not find by digging a little throughout the internet, but it gives a simple approach to the principles of ORM. You basically get what you pay for.
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